Gameplay
Each player has a customizable room. These rooms can be decorated with furniture, pets, panoramic views and mini-games. The rooms also feature journals where other players can post comments and leave messages. In addition to playing on mobile phones, players can play and experience an expanded world at the game's website. The game's currency are Tokens, also known as Coins in other websites. In-game tokens can be purchased using a variety of different services, such as credit card, a telephone service and via SMS. Players can also earn merits which can also be used to purchase goods within the EGO world. Goods are either purchased with tokens or merits, but can never be purchased by both.
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