Effort justification is an idea and paradigm in social psychology stemming from Festinger's theory of cognitive dissonance. Effort justification is people's tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving.
Read more about Effort Justification: Theory and Research, Implications, Competing Views
Famous quotes containing the word effort:
“Civil strife is as much a greater evil than a concerted war effort as war itself is worse than peace.”
—Herodotus (c. 484–424 B.C.)