Effort Heuristic
In psychology, an effort heuristic is a rule of thumb in which the value of an object is assigned based on the amount of perceived effort that went into producing the object. An example of this would be the comparison of $100 earned, and $100 found. If someone finds $100 they might go spend it on a whim, but if that $100 is part of their paycheck, they are not going to waste it.
Another way that effort heuristic can be considered is the amount of effort a person will put into an action depending on the goal. If the goal is of little importance, the amount of effort a person is willing to put into it is going to be lower.
Read more about Effort Heuristic: Effects
Famous quotes containing the word effort:
“I therefore, the prisoner in the Lord, beg you to lead a life worthy of the calling to which you have been called, with all humility and gentleness, with patience, bearing with one another in love, making every effort to maintain the unity of the Spirit in the bond of peace.”
—Bible: New Testament, Ephesians 4:1-3.