Edward S. Jordan - University

University

Jordan supported his own way through the University of Wisconsin–Madison and achieved high grades while working as a sports reporter for a Madison, Wisconsin newspaper and the Milwaukee Journal. He then joined the National Cash Register Company in Dayton, Ohio for a year, and in 1907 began a nine-year affiliation with the Thomas B. Jeffery Company in Kenosha, Wisconsin, manufacturers of the Rambler and the Jeffery automobile, where he served as secretary and manager of advertising, publicity and sales, and eventually as general manager. Jordan married Kenosha native Charlotte (Lottie) Hannahs on February 1, 1902 and the couple relocated to Cleveland, Ohio after 1906 where he was a reporter for the Cleveland Daily Press. Jordan also worked as a reporter for the Crowell-Collier Company of Springfield, Ohio, publisher of Collier's Magazine at this time.

After leaving Cleveland, Jordan came under the employment of John Patterson of National Cash Register Corporation of Dayton, Ohio. From Patterson, Jordan learned that success was built upon doing one thing a little better than anyone else. Patterson also added the caveat that the “Husband is only half sold until his wife is sold” on the item at hand.

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