Education outreach is a variation of Cause Marketing and/or Strategic Philanthropy and other focused Public Affairs activities that are specific to education. These programs may include:
- Community events that occur in local venues or online;
- Awareness, skill-building, and/or behavior-changing lesson plans, activities and/or classroom supplements;
- Volunteer opportunities
- Direct mail, advertising, online marketing, and public relations
- Student or community-based contests and awards (e.g. Global Challenge Award)
- Corporate - non-profit partnerships
While Cause Marketing or Strategic Philanthropy may focus on any pro-social topic or initiative, Education Outreach focuses chiefly on enhancing and improving education in schools, homes and communities. And like its siblings, an overarching goal (or in some cases merely a side benefit) of Education Outreach is to marry social (educational) benefits with benefits specific to the sponsor of a given Education Outreach campaign/program. Those sponsor benefits include reinforcing brand identity, nurturing community goodwill, and fulfilling other corporation/organizational missions. Often these sponsors are large, publicly-traded companies (Fortune 1000), but non-profit organizations, government entities, and trade associations also participate and sponsor Education Outreach programs.
Famous quotes containing the word education:
“Nature has taken more care than the fondest parent for the education and refinement of her children. Consider the silent influence which flowers exert, no less upon the ditcher in the meadow than the lady in the bower. When I walk in the woods, I am reminded that a wise purveyor has been there before me; my most delicate experience is typified there.”
—Henry David Thoreau (1817–1862)