The Content Creation Process
In addition to the editorial process, each type of content has its own creation process that an editorial calendar must accommodate. The steps and effort to conduct, write, and publish an interview are different from those needed to publish an editorial. Understanding the different creation processes involved helps to set realistic dates in an editorial calendar.
Content ideas usually are created through brainstorming, based on current events, and other sources. Publications often group story ideas to be published on specific days of the week, for example, an environmental news site might publish research articles on Mondays and interviews with industry leaders on Thursdays. Grouping content helps train readers to return at regular intervals and makes it easier to organize advertising around these themes.
Read more about this topic: Editorial Calendar
Famous quotes containing the words content, creation and/or process:
“Here form is content, content is form.”
—Samuel Beckett (1906–1989)
“I do not, like the Fundamentalists, believe that creation stopped six thousand years ago after a week of hard work. Creation is going on all the time.”
—George Bernard Shaw (1856–1950)
“Rules and particular inferences alike are justified by being brought into agreement with each other. A rule is amended if it yields an inference we are unwilling to accept; an inference is rejected if it violates a rule we are unwilling to amend. The process of justification is the delicate one of making mutual adjustments between rules and accepted inferences; and in the agreement achieved lies the only justification needed for either.”
—Nelson Goodman (b. 1906)