The Content Creation Process
In addition to the editorial process, each type of content has its own creation process that an editorial calendar must accommodate. The steps and effort to conduct, write, and publish an interview are different from those needed to publish an editorial. Understanding the different creation processes involved helps to set realistic dates in an editorial calendar.
Content ideas usually are created through brainstorming, based on current events, and other sources. Publications often group story ideas to be published on specific days of the week, for example, an environmental news site might publish research articles on Mondays and interviews with industry leaders on Thursdays. Grouping content helps train readers to return at regular intervals and makes it easier to organize advertising around these themes.
Read more about this topic: Editorial Calendar
Famous quotes containing the words content, creation and/or process:
“Strange that so few ever come to the woods to see how the pine lives and grows and spires, lifting its evergreen arms to the light,—to see its perfect success; but most are content to behold it in the shape of many broad boards brought to market, and deem that its true success! But the pine is no more lumber than man is, and to be made into boards and houses is no more its true and highest use than the truest use of a man is to be cut down and made into manure.”
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