The Content Creation Process
In addition to the editorial process, each type of content has its own creation process that an editorial calendar must accommodate. The steps and effort to conduct, write, and publish an interview are different from those needed to publish an editorial. Understanding the different creation processes involved helps to set realistic dates in an editorial calendar.
Content ideas usually are created through brainstorming, based on current events, and other sources. Publications often group story ideas to be published on specific days of the week, for example, an environmental news site might publish research articles on Mondays and interviews with industry leaders on Thursdays. Grouping content helps train readers to return at regular intervals and makes it easier to organize advertising around these themes.
Read more about this topic: Editorial Calendar
Famous quotes containing the words content, creation and/or process:
“Quintilian [educational writer in Rome about A.D. 100] hoped that teachers would be sensitive to individual differences of temperament and ability. . . . Beating, he thought, was usually unnecessary. A teacher who had made the effort to understand his pupil’s individual needs and character could probably dispense with it: “I will content myself with saying that children are helpless and easily victimized, and that therefore no one should be given unlimited power over them.””
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