Sponsorship
From their inception in 1981 until 2005 the awards were sponsored by mineral water brand Perrier, during which time they were known as the Perrier Comedy Awards. Sponsorship then passed to the Scottish-based bank Intelligent Finance and for 2006, the first year of their involvement, the awards were known as the if.comeddies—changing to the if.comedy awards for 2007 and 2008.
In March 2009 Intelligent Finance announced it would not be renewing its sponsorship deal. The 2009 awards were known as the Edinburgh Comedy Award, sponsored by AbsoluteRadio.co.uk, the 2010 awards were sponsored by Fosters Lager.
Read more about this topic: Edinburgh Comedy Awards