Sponsorship
Edelbrock does not sponsor a NASCAR team, but instead engages in advertising through a $250,000 per year (2004) contract with NASCAR by which the Edelbrock contingency sticker is placed on every NASCAR race car. Contingency is a common form of "after the fact" sponsorship whereby racers place stickers on their vehicles from companies that post monetary awards to racing teams for winning, in exchange for the right to use images of winning drivers and their cars in promotional literature and advertising.
Edelbrock also posts contingency awards to drag racers, including those classes of racers who engage in racing as a hobby. Since 2002, Edelbrock has been the title sponsor of the PRO Edelbrock Drag Racing Series, which features both professional and sportsman racing classes. The racing series includes seven classes of heads-up style racing and three classes of index style racing.
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