Commercial Success
Edwards appeared in a number of advertising campaigns, e.g. on television, promoting cars. He was able to command fees of £10,000 an hour. Nevertheless, he declared bankruptcy in 1992, claiming a trust fund for his earnings was not set up properly. He earned a degree in law at De Montfort University in Leicester. "I've been interested in law since taking out a civil action against my trustees 10 years ago," he remarked in a 2001 interview.
For several years in the early 2000s, he co-hosted a Sunday morning show with Trish Campbell on BBC Radio Gloucestershire.
In December 2005 he appeared on Five's The Gadget Show, testing new skiing gadgets with one of the presenters.
He appeared on BBC1's The One Show on 20 November 2008 in a film celebrating "The Great British Underdog" in the wake of John Sergeant's resignation from Strictly Come Dancing
In January 2010 Edwards advertised Churchill car insurance, the adverts being aired to coincide with his carrying the Olympic Torch on 7 January 2010.
In 2011 Edwards returned to Planica in Slovenia and visited one of the biggest ski jumps in the world. For the first time he brought his family with him under the ski slopes and made a successful promotion video Eddie Lands in Slovenia, while visiting places like Kranjska Gora, Lake Bled, Ljubljana, Postojna Caves, Lipica, Portorož and Piran. Video was later posted on the YouTube and many UK websites. Edwards described visit to Slovenia as one of the family's nicest trips so far.
On 25 February 2012, Edwards appeared as a competitor on episode 2 of BBC1's Let's Dance for Sport Relief, 2012, and got through to the final on most public votes.
On 24 March 2012, Edwards appeared as a competitor on the first Winter Wipeout (Total Wipeout) celebrity special. He came first in each round and won the final by a comfortable margin, beating Tony Mortimer (formerly of pop group East 17) and Steven Arnold (Ashley Peacock in UK soap Coronation Street).
Read more about this topic: Eddie "The Eagle" Edwards
Famous quotes containing the words commercial and/or success:
“Electronic aids, particularly domestic computers, will help the inner migration, the opting out of reality. Reality is no longer going to be the stuff out there, but the stuff inside your head. It’s going to be commercial and nasty at the same time.”
—J.G. (James Graham)
“The common idea that success spoils people by making them vain, egotistic, and self- complacent is erroneous; on the contrary, it makes them, for the most part, humble, tolerant, and kind. Failure makes people cruel and bitter.”
—W. Somerset Maugham (1874–1966)