Mirvish was renowned for getting free publicity, doing everything from riding elephants, to hiring protesters to picketing his own restaurant over its dress code. Every Christmas, Mirvish gave away ten thousand pounds of free turkeys in his store to shoppers who stood in line for hours. A tradition since his 75th birthday has been the annual birthday bash outside the store, with free food, entertainment and children's rides. In 2003, Toronto Mayor Mel Lastman proclaimed Mirvish's birthday "Ed Mirvish Day".
A sign in the store read: "When Ed dies, he would like a catered funeral with accordion players and a buffet table, with a replica of Honest Ed on it made of potato salad."
Read more about this topic: Ed Mirvish
Other articles related to "publicity stunts, publicity":
... The store is well known for its many publicity stunts, some staged by authors and some staged by the store to attract customers ...
... Organizations sometimes seek publicity by staging newsworthy events that attract media coverage ... Successful publicity stunts have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage ... It is sometimes hard for organizations to design successful publicity stunts that highlight the message instead of burying it ...
Famous quotes containing the word publicity:
“With publicity comes humiliation.”
—Tama Janowitz (b. 1957)