ECornell Logo
On March 3, 2009 eCornell formally announced its new brand identity, logo, and website.
eCornell’s new logo replaces its original logo which was adopted shortly after the company’s founding. The new logo communicates eCornell’s close ties to Cornell University and reflects the tighter integration of eCornell into the strategic goals of many of Cornell’s colleges. The new mark uses the same typography from Cornell’s logotype and integrates a portion of the Cornell insignia. The new logo adopts the same red as Cornell to strengthen the visual alignment with the university.
In addition, the logo’s iconic shape is unique to eCornell, retains a strong splash of color to enhance its visibility, and is very versatile allowing for a variety of color combinations for use in different applications and media.
The logo’s first formal public use was on eCornell’s new website, www.eCornell.com.
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