Ecological Modernization - Additional Elements

Additional Elements

A special topic of ecological modernization research during recent years was sustainable household, i.e. environment-oriented reshaping of lifestyles, consumption patterns, and demand-pull control of supply chains (Vergragt, 2000; OECD 2002). Some scholars of ecological modernization share an interest in industrial symbiosis, i.e. inter-site recycling that helps to reduce the consumption of resources via increasing efficiency (i.e. pollution prevention, waste reduction), typically by taking externalities from one economic production process and using them as raw material inputs for another (Christoff, 1996). Ecological modernization also relies on product life-cycle assessment and the analysis of materials and energy flows. In this context, ecological modernization promotes 'cradle to cradle' manufacturing (Braungart and McDonough, 2002), contrasted against the usual 'cradle to grave' forms of manufacturing - where waste is not re-integrated back into the production process. Another special interest in the ecological modernization literature has been the role of social movements and the emergence of civil society as a key agent of change (Fisher and Freudenburg, 2001).

As a strategy of change, some forms of ecological modernization may be favored by business interests because they seemingly meet the triple bottom line of economics, society and environment that is held underpin sustainability, yet do not challenge free market principles. This contrasts with many environmental movement perspectives, which regard free trade and its notion of business self-regulation as part of the problem, or even origin of environmental degradation. Under ecological modernization, the state is seen in a variety of roles and capacities: as the enabler for markets that help produce the technological advances via competition; as the regulatory (see regulation) medium through which corporations are forced to 'take back' their various wastes and re-integrate them in some manner into the production of new goods and services (e.g. the way that car corporations in Germany are required to accept back cars they manufactured once those vehicles have reached the end of their product lifespan); and in some cases as an institution that is incapable of addressing critical local, national, and global environmental problems. In the latter case, ecological modernization shares with Ulrich Beck (1999, 37-40) and others notions of the necessity of emergence of new forms of environmental governance, sometimes referred to as subpolitics or political modernization, where the environmental movement, community groups, businesses, and other stakeholders increasingly take on direct and leadership roles in stimulating environmental transformation. Political modernization of this sort requires certain supporting norms and institutions such as a free, independent, or at least critical press, basic human rights of expression, organization, and assembly, etc. New media such as the Internet greatly facilitate this.