Examples
"Microsoft's use of Windows and .NET would be irrelevant except for one thing: Its software project leads and on-line services managers do have the freedom to choose."
Tom Yager, InfoWorldApple Computer president Michael Scott in 1980 wrote a memo announcing that "EFFECTIVE IMMEDIATELY!! NO MORE TYPEWRITERS ARE TO BE PURCHASED, LEASED, etc., etc." by the computer company, with a goal to eliminate typewriters by 1 January 1981.
The development of Windows NT at Microsoft involved over 200 developers in small teams, and it was held together by Dave Cutler's insistence in February 1991 on dogfooding, developing the operating system on computers running on NT using a daily build, initially text only, then with graphics, and finally with networking. It was initially crash prone, but the immediate feedback of code breaking the build, the loss of pride, and the knowledge of impeding the work of others were all powerful incentives. Infoworld reported in 2005 that a tour of Microsoft's network operations center "showed pretty much beyond a reasonable doubt that Microsoft does run its 20,000-plus node, international network on 99 percent Windows technology, including servers, workstations, and edge security." InfoWorld argued that "Microsoft's use of Windows for its high-traffic operations tipped many doubters over to Windows' side of the fence". In the mid-1990s, Microsoft's internal email system was initially developed around Unix. When asked why, they publicly moved to using Microsoft Exchange. An email storm known as the Bedlam DL3 incident in 1997 allowed Microsoft to build more robust features in Microsoft Exchange Server to avoid lost and duplicate emails and network and server down-time, although dogfooding is rarely so dramatic. A second email storm in 2006 was perfectly handled by the system.
In 1999, Hewlett-Packard staff referred to a project using HP's own products as "Project Alpo".
When Time Warner merged with AOL in 2001, AOL's email system was adopted by the new AOL Time Warner, resulting in lost emails and productivity. Use of the system was discontinued.
Government green public procurement that allows testing of proposed environmental policies has been compared to dogfooding.
On 1 June 2011, YouTube added a license feature to its video uploading service allowing users to choose between a standard or Creative Commons license. The license label was followed by the message (Shh! - Internal Dogfood) that appeared on all YouTube videos lacking commercial licensing. A YouTube employee confirmed that this referred to products that are tested internally.
Read more about this topic: Eating Your Own Dog Food
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“It is hardly to be believed how spiritual reflections when mixed with a little physics can hold people’s attention and give them a livelier idea of God than do the often ill-applied examples of his wrath.”
—G.C. (Georg Christoph)
“No rules exist, and examples are simply life-savers answering the appeals of rules making vain attempts to exist.”
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