Future
The cruise line appeared to have a quite successful first year, and is reportedly contemplating adding other itineraries in various sites throughout the world. The customer base is primarily young passengers from 20–40 years old who seek a more shore-based cruising experience than on traditional cruise ships. The business model apparently includes nearly complete subcontracting of each portion of the service (i.e., coffee shop, sports bar, "hotel" functions on the ship) to provide good service while maintaining attractive prices. The founder, Stelios, used a co-branding strategy with the rest of his "EasyGroup" enterprises to appeal to customers seeking basic but good quality travel and accommodations.
In February 2008 EasyCruise made public their plans to sell the EasyCruise One due to "not having enough space", and replacing her with a ship of similar size to the EasyCruise Life.
In August 2009 the single-ship cruise line was sold to Greek ferry operator Hellenic Seaways for £9 million. Their sole ship was moved to Blue Ocean Cruises to operate as the Ocean Life.
Read more about this topic: Easy Cruise
Famous quotes containing the word future:
“He had been given to behold
The race’s future trial place,
A fresh start for the human race.”
—Robert Frost (1874–1963)
“The present hour is always wealthiest when it is poorer than the future ones, as that is the pleasantest site which affords the pleasantest prospects.”
—Henry David Thoreau (1817–1862)
“I am not naturally ... “A bag of wind”; yet ... I mean deliberately and decidedly “to cut” in future all my old ideas on this head. I don’t think modesty “pays.” It is a good quality in a family, it is a domestic virtue, it makes a home happy after you have got a home, but it is not potent in getting homes. It is not a money-maker, neither is it lucky in gaining a reputation. I am of the impression that gaseous bodies do better.”
—Rutherford Birchard Hayes (1822–1893)