Future
The cruise line appeared to have a quite successful first year, and is reportedly contemplating adding other itineraries in various sites throughout the world. The customer base is primarily young passengers from 20–40 years old who seek a more shore-based cruising experience than on traditional cruise ships. The business model apparently includes nearly complete subcontracting of each portion of the service (i.e., coffee shop, sports bar, "hotel" functions on the ship) to provide good service while maintaining attractive prices. The founder, Stelios, used a co-branding strategy with the rest of his "EasyGroup" enterprises to appeal to customers seeking basic but good quality travel and accommodations.
In February 2008 EasyCruise made public their plans to sell the EasyCruise One due to "not having enough space", and replacing her with a ship of similar size to the EasyCruise Life.
In August 2009 the single-ship cruise line was sold to Greek ferry operator Hellenic Seaways for £9 million. Their sole ship was moved to Blue Ocean Cruises to operate as the Ocean Life.
Read more about this topic: Easy Cruise
Famous quotes containing the word future:
“Perhaps if the future existed, concretely and individually, as something that could be discerned by a better brain, the past would not be so seductive: its demands would be balanced by those of the future. Persons might then straddle the middle stretch of the seesaw when considering this or that object. It might be fun.”
—Vladimir Nabokov (1899–1977)
“I was so grateful to be independent of the academic establishment. I thought, how awful it would be to have my future hinge on such people and such decisions.”
—Jane Jacobs (b. 1916)
“To believe in something not yet proved and to underwrite it with our lives: it is the only way we can leave the future open. Man, surrounded by facts, permitting himself no surmise, no intuitive flash, no great hypothesis, no risk, is in a locked cell. Ignorance cannot seal the mind and imagination more surely.”
—Lillian Smith (1897–1966)