Future
The cruise line appeared to have a quite successful first year, and is reportedly contemplating adding other itineraries in various sites throughout the world. The customer base is primarily young passengers from 20–40 years old who seek a more shore-based cruising experience than on traditional cruise ships. The business model apparently includes nearly complete subcontracting of each portion of the service (i.e., coffee shop, sports bar, "hotel" functions on the ship) to provide good service while maintaining attractive prices. The founder, Stelios, used a co-branding strategy with the rest of his "EasyGroup" enterprises to appeal to customers seeking basic but good quality travel and accommodations.
In February 2008 EasyCruise made public their plans to sell the EasyCruise One due to "not having enough space", and replacing her with a ship of similar size to the EasyCruise Life.
In August 2009 the single-ship cruise line was sold to Greek ferry operator Hellenic Seaways for £9 million. Their sole ship was moved to Blue Ocean Cruises to operate as the Ocean Life.
Read more about this topic: Easy Cruise
Famous quotes containing the word future:
“It is marvelous indeed to watch on television the rings of Saturn close; and to speculate on what we may yet find at galaxy’s edge. But in the process, we have lost the human element; not to mention the high hope of those quaint days when flight would create “one world.” Instead of one world, we have “star wars,” and a future in which dumb dented human toys will drift mindlessly about the cosmos long after our small planet’s dead.”
—Gore Vidal (b. 1925)
“After the final no there comes a yes
And on that yes the future world depends.”
—Wallace Stevens (1879–1955)
“The future depends entirely on what each of us does every day ... a movement is only people moving.”
—Gloria Steinem (b. 1934)