Development
Stelios, who has a family background in shipping, decided to form a budget cruise line which he hoped would mirror the success of his budget travel airline, easyJet.
In April 2004, the initial ship was acquired for an approach to cruising that was aimed at attracting younger customers who wished to spend the majority of their time on shore rather than on board a megaship. The ship would offer the barest of amenities, allowing very cheap prices to be advertised. Value would be added by charging separately for each service aboard which is normally included in the quoted price of other cruise liners. Given the minimal facilities on board, the ship would position from port to port at night or in the early morning as the passengers slept, in order to allow the maximum time in each port ashore.
After a few months of negotiation and refurbishment, the ship, formerly known as Neptune 2, was renamed EasyCruiseOne. On 9 May 2005, the ship finally left for her maiden voyage.
Read more about this topic: Easy Cruise
Famous quotes containing the word development:
“This was the Eastham famous of late years for its camp- meetings, held in a grove near by, to which thousands flock from all parts of the Bay. We conjectured that the reason for the perhaps unusual, if not unhealthful development of the religious sentiment here, was the fact that a large portion of the population are women whose husbands and sons are either abroad on the sea, or else drowned, and there is nobody but they and the ministers left behind.”
—Henry David Thoreau (1817–1862)
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—Mary Barnett Gilson (1877–?)