Easy Cruise - Development

Development

Stelios, who has a family background in shipping, decided to form a budget cruise line which he hoped would mirror the success of his budget travel airline, easyJet.

In April 2004, the initial ship was acquired for an approach to cruising that was aimed at attracting younger customers who wished to spend the majority of their time on shore rather than on board a megaship. The ship would offer the barest of amenities, allowing very cheap prices to be advertised. Value would be added by charging separately for each service aboard which is normally included in the quoted price of other cruise liners. Given the minimal facilities on board, the ship would position from port to port at night or in the early morning as the passengers slept, in order to allow the maximum time in each port ashore.

After a few months of negotiation and refurbishment, the ship, formerly known as Neptune 2, was renamed EasyCruiseOne. On 9 May 2005, the ship finally left for her maiden voyage.

Read more about this topic:  Easy Cruise

Famous quotes containing the word development:

    For the child whose impulsiveness is indulged, who retains his primitive-discharge mechanisms, is not only an ill-behaved child but a child whose intellectual development is slowed down. No matter how well he is endowed intellectually, if direct action and immediate gratification are the guiding principles of his behavior, there will be less incentive to develop the higher mental processes, to reason, to employ the imagination creatively. . . .
    Selma H. Fraiberg (20th century)

    I’ve always been impressed by the different paths babies take in their physical development on the way to walking. It’s rare to see a behavior that starts out with such wide natural variation, yet becomes so uniform after only a few months.
    Lawrence Kutner (20th century)

    ... work is only part of a man’s life; play, family, church, individual and group contacts, educational opportunities, the intelligent exercise of citizenship, all play a part in a well-rounded life. Workers are men and women with potentialities for mental and spiritual development as well as for physical health. We are paying the price today of having too long sidestepped all that this means to the mental, moral, and spiritual health of our nation.
    Mary Barnett Gilson (1877–?)