East Side Mario's - Franchise

Franchise

East Side Mario’s website shares a list of brand promises to be carried out across the chain. These include creating a fun atmosphere, maintaining value & quality, family-focused service, and being involved as an important part of the neighbourhood.

The menu primarily offers traditional Italian-American dishes, with an emphasis on pastas as well as classic entrees such as steak and chicken. The interior design is styled after New York Italian eateries of the mid 20th century. In 2008, East Side Mario’s revamped their franchise design and menu. The new menu had a healthier focus, promising that no artificial trans fats and fresher ingredients were to be used. Their restaurants received an updated look, mixing styles from the Old World Italy with the more contemporary North American Little Italy. The logo also changed; a red tomato replaced the established figure of the Statue of Liberty. Commenting on the renovations, Vice President Bernie Dryer said: “This makeover is designed to contemporize the East Side Mario’s experience and give our restaurants an approachable, affable personality focused on great Italian cooking.”

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