International Exhibition and Responses
East Is East was remarkably successful for a low-budget comedy (£1.9 million budget), grossing some £10 million in the UK and more than $4.1 million in US cinemas, plus being a big hit across Europe. In addition, when the film was released on video and DVD, it made £12.3 million in UK rentals alone.
Miramax, the film's US distributor, obscured the presence of South Asian characters in the marketing of the film: the poster features the face of a blonde woman, with the Asian characters appearing only in small windows.
In France, the film was called Fish and Chips: la comédie qui croustille! ("Fish and Chips: the crunchy comedy!").
Read more about this topic: East Is East (film)
Famous quotes containing the words exhibition and/or responses:
“The hardiest skeptic who has seen a horse broken, a pointer trained, or has visited a menagerie or the exhibition of the Industrious Fleas, will not deny the validity of education. “A boy,” says Plato, “is the most vicious of all beasts;” and in the same spirit the old English poet Gascoigne says, “A boy is better unborn than untaught.””
—Ralph Waldo Emerson (1803–1882)
“Research shows clearly that parents who have modeled nurturant, reassuring responses to infants’ fears and distress by soothing words and stroking gentleness have toddlers who already can stroke a crying child’s hair. Toddlers whose special adults model kindliness will even pick up a cookie dropped from a peer’s high chair and return it to the crying peer rather than eat it themselves!”
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