Advertising
In the 1950s, Earl Scheib expanded his company with locations across the nation and started a national ad campaign. Earl wrote the commercials and became the company spokesman. He became famous for his slogan, "I'm Earl Scheib, and I'll paint any car, any color for $29.95. No ups, no extras." This campaign and slogan was maintained until Earl died. However, the price was slowly increased over the years.
Read more about this topic: Earl Scheib
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)