Advertising
In the 1950s, Earl Scheib expanded his company with locations across the nation and started a national ad campaign. Earl wrote the commercials and became the company spokesman. He became famous for his slogan, "I'm Earl Scheib, and I'll paint any car, any color for $29.95. No ups, no extras." This campaign and slogan was maintained until Earl died. However, the price was slowly increased over the years.
Read more about this topic: Earl Scheib
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)