Lotte Ownership
In March 2010 Kraft foods acquired Cadbury plc. The European Commission insisted that Wedel be sold in order for the takeover to go ahead as a combined Kraft/Cadbury-Wedel would have too large a share of the Polish confectionery market. To satisfy this demand Wedel was sold to Lotte of South Korea in June 2010. It is Lotte's first investment in Europe although they are the 3rd largest chewing gum maker in the world and are a large player in the Asian confectionery market. Kraft Foods have kept the rights to the Cadbury, Halls and other brands along with 2 plants manufacturing Cadbury products in Skarbimierz.
Read more about this topic: E. Wedel
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