Dylan's Candy Bar - History

History

Lauren was inspired to create the store, which is asserted to be the "largest unique candy store in the world", by the Roald Dahl story of Willy Wonka & the Chocolate Factory. Lauren, dubbed the "Candy Queen", said that her goal was to "merge fashion, art and pop candy culture". It stocks 7,000 candies from around the world. Dylan's Candy Bar has also partnered with Holt Renfrew in Vancouver, British Columbia in a co-branding effort. The flagship store has supposedly become something of a "required stop" for those visiting New York, and celebrities such as Mary-Kate and Ashley Olsen, Katie Holmes and her daughter, Suri Cruise, Janet Jackson, and Madonna reportedly make a point to visit the store.

The New York City store, located on 60th Street and 3rd Avenue, is the flagship store, and a famous destination for tourists, and locals alike in the city. It has also become a destination for television, and movies based in New York.

Founder, Dylan Lauren, was featured on the cover of the May 2011 Forbes magazine for inheriting her father's entrepreneurial genes. In October 2011 Dylan's Candy Bar celebrated its 10th anniversary.

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