DVD Card - Innovations

Innovations

Since 2004, the DVD card has undergone a significant innovation and has appeared in retailers such as Circuit City and Best Buy as a DVD Gift Card. As opposed to traditional DVD technology, the DVD Gift Card is less than 1 mm thick and carries a magnetic stripe used to activate and redeem the Card's value. The Card is the same size as a credit card, 85 mm × 54 mm, and carries up to 160 MB of digital content.

In December 2004, Interactive Card Solutions, now iActivecard LLC, was formed to exclusively create and set the standards for the interactive gift card market. The founders, Cory Perkins and Casey Archer, which helped create the Best Buy / Disney gift card, pursued a strategy to create a series of DVD gift cards first with additional applications as:

1. Insurance Cards
2. Coupon Cards
3. Hotel Room Keys
4. Loyalty Cards
5. Frequent Flier Cards
6. Payroll Cards and more

The interactive gift card is the result of years of proprietary development and combines separate industries including Optical Media Manufacturing, Card Personalization, Interactive Marketing and Software Development. Several patents protecting the iActivecard include U.S. patents #6,597,653, #6,484,940, #7,080,783, #6,747,930 B1, 7,308,696 B2, #6,510,124 B1, and #6,762,988. iActivecard LLC has developed a contactless interactive transaction card which combines RFID technology embedded in a DVD as another alternative to a plastic card.

Another participant in the interactive gift card, Serious USA, Inc., filed for bankruptcy on October 9, 2009. A May 22, 2008 lawsuit vs. Interactive Cards Solutions was dismissed with prejudice on December 18, 2008(4). Iactivecard LLC licensed nine Serious USA, Inc. patents in January 2009 prior to Serious' bankruptcy filing.