Irish Retailing
In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nations third most popular beer after Budweiser and Heineken. Dutch Gold is not advertised in print media, on television or on radio, rather, In-shop advertising, competitive pricing and a variety of multi-pack offers are the primary promotional methods.
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Famous quotes containing the word irish:
“The Irish ... are the damnedest race. They put so much emphasis on so many wrong things.”
—Margaret Mitchell (1900–1949)