Production
Durant co-founded a truck-making subsidiary, Mason Truck, and also acquired numerous ancillary companies to support Durant Motors. In 1927 the Durant line was shut down to retool for a brand new modernised car for 1928, re-emerging in 1928 with Durant, Locomobile and Rugby lines in place, and dropping the Mason Truck and Flint automobile lines and top-selling Star car in April 1928. In 1929 Locomobile went out of production.
Initially, Durant Motors enjoyed success based upon Billy Durant's track record at General Motors where he assembled independent makes Chevrolet, Oakland, Oldsmobile, Buick and Cadillac. However when sales failed to meet volumes sufficient to sustain Durant Motors holdings, the firm's financial footing began to slip. As a result, Durant Motors began losing market share and dealers. The final models, produced under the Durant brand, rolled off the assembly line in 1931 but continued in Canada as Durant Frontenac.
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Famous quotes containing the word production:
“The production of obscurity in Paris compares to the production of motor cars in Detroit in the great period of American industry.”
—Ernest Gellner (b. 1925)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“By bourgeoisie is meant the class of modern capitalists, owners of the means of social production and employers of wage labor. By proletariat, the class of modern wage laborers who, having no means of production of their own, are reduced to selling their labor power in order to live.”
—Friedrich Engels (1820–1895)