Notable Marketing Campaigns
Duck Down's artists have previously aligned with several notable brands for their lifestyle and grassroots marketing campaigns such as Scion, Rockstar Games, Coca-Cola, Microsoft Zune, Pepsi Max, VTech, Reebok, and more.
In 2010 and 2011, Duck Down partnered with 2K Sports to present a unique opportunity for aspiring producers and MCs. This involved an open call for submissions for original sample-free compositions for a chance to receive placement in the NBA 2K's game soundtrack (NBA 2K11 and NBA 2K12) and a trip to NYC to perform at Duck Down's CMJ Showcase.
For NBA 2K12, the winners were the music producer/composer Alex Kresovich for his instrumental "The Return" (Ithaca, NY) and the rap group D.J.I.G. (Glassboro, NJ) for their song "Now's My Time" recorded over Alex's instrumental. Alex Kresovich's instrumental "The Return" was also used for the music in the debut commercial for NBA 2K12 which aired on May 31, 2011 during Game 1 of the NBA Finals between the Miami Heat and Dallas Mavericks.
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