Ducati - Racing History

Racing History

Main article: Ducati Corse

Ducati's history with motorsport began with speed records on Cucciolo motorized bicycle factory racers in 1951, followed in 1954 with bringing in Fabio Taglioni to found a road racing program with the 100 Gran Sport. As of 2009, Ducati was still pursuing the "win on Sunday, sell on Monday" business model and spending 10% of company revenues, €40 million, on its racing business.

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