Commercial Response
Tour dates were limited to cities in Europe and North America. This decision caused some resentment among fans in other parts of the world. Drowned World became the first (and only) Madonna tour to skip over Canada completely. For many weeks prior to the launch of the tour dates, Arthur Fogel from Live Nation himself attempted to book dates in Toronto at the Air Canada Centre between the Sunrise, Atlanta, and Detroit dates, though no free bookings were available. In the end no dates were scheduled in Toronto, to the disappointment of many Canadian fans. Ticket sales were swift in London on April 25, as Madonna sold out her dates at Earls Court Exhibition Centre in record time - six shows in six hours. Madonna made history with the fastest-selling show ever at Earl's Court, as 97,000 tickets were sold. The first show sold out in just fifteen minutes, and the online ticket website took one million hits in the first ten minutes while thirty million attempts were made to phone Madonna hotlines. All dates of Madonna's Drowned World Tour sold out within minutes of going on sale. After the tour was over, industry reports presented that it earned $75 million in total, from forty-seven summer sold-out shows and eventually played in front of 730,000 people throughout North America and Europe, averaging at $1.6 million per show. Drowned World Tour became the highest-grossing concert tour of 2001 by a solo artist, as well as the fourth highest-grossing among all, behind U2, N Sync and the Backstreet Boys. The tour received the Major Tour of the Year and Most Creative Stage Production awards nominations at the 2001 Pollstar awards, but lost them to U2.
Read more about this topic: Drowned World Tour
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