The Drive for Diversity program is a development system instituted by NASCAR in 2004 in order to attract minorities and women to the sport in positions such as ownership, driving and crew members. Before an applicant is accepted into the program, their resumes are checked by NASCAR officials. The system is similar to the driver development program where applicants slowly progresses through minor-league racing organizations. This program came about during the 2004 season by NASCAR marketing executives in order to attract minority fans and drivers to the sport.
Read more about Drive For Diversity: Teams Currently Involved in The Drive For Diversity, Former Minority-owned Teams
Famous quotes containing the words drive and/or diversity:
“We do not want them to have less.
But it is only natural that we should think we have not enough.
We drive on, we drive on.
When we speak to each other our voices are a little gruff.”
—Gwendolyn Brooks (b. 1917)
“... city areas with flourishing diversity sprout strange and unpredictable uses and peculiar scenes. But this is not a drawback of diversity. This is the point ... of it.”
—Jane Jacobs (b. 1916)