Drive-in Theatres - Digital Conversion

Digital Conversion

The ongoing conversion of the film distribution network to be exclusively digital distribution is also putting additional pressure on drive-in theaters. Most small drive-ins lack the finances (beginning at $70,000 per screen) needed to convert to digital projection. The lack of multiple screens with many daily showings means the low volume of ticket sales will make it hard for many drive-ins to justify the cost of installing digital projection.

Conversion of the projection booth to digital is more complex for drive-in theaters. The projector needs a more powerful bulb since the booth is usually the length of a football field away from the screen. In addition, digital projection equipment requires an Internet connection, and the booth must be retrofitted with special glass, more vents and stronger air conditioning.

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