Peak
The drive-in's peak popularity came in the late 1950s and early 1960s, particularly in rural areas, with some 4,000 drive-ins spreading across the United States. Among its advantages was the fact that a family with a baby could take care of their child while watching a movie, while teenagers with access to autos found drive-ins ideal for dates. Revenue is more limited than regular theaters since showings can only begin at twilight. There were abortive attempts to create suitable conditions for daylight viewing such as large tent structures, but nothing viable was developed.
In the 1950s, the greater privacy afforded to patrons gave drive-ins a reputation as immoral, and they were labeled "passion pits" in the media. During the 1970s, some drive-ins changed from family fare to exploitation films, as a way to offset declining patronage and revenue. Also, during the 1970s, some drive-ins began to show pornographic movies in less family-centered time slots to bring in extra income. This allowed censored materials to be viewed by a wide audience, some for whom viewing was illegal, and it was reliant upon the whims of local ordinances controlling such material. It also required a relatively remote location distant from populated areas such as towns and cities.
During their height, some drive-ins used attention-grabbing gimmicks to boost attendance. They ranged from small airplane runways, unusual attractions such as a small petting zoo or cage of monkeys, actors to open their movies, or musical groups to play before the show. Some drive-ins held religious services on Sunday morning and evening, or charged a flat price per car on slow nights like Wednesday. The price was a dollar per car during "buck" nights in the 1950s and 1960s.
One of the largest drive-in theaters was in Copiague, Long Island, New York. Covering over 29 acres, it could park 2500 vehicles. It had a full service restaurant with seating on the roof, and a trolley system to take children and adults to a play ground and a large indoor theater for bad weather or for those who wanted to watch in air-conditioned comfort.
Read more about this topic: Drive-in Theater
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—Mary Decker Slaney (b. 1958)
“You know, I often thought that the gangster and the artist are the same in the eyes of the masses. They’re admired and hero-worshipped but there is always present underlying desire to see them destroyed at the peak of their glory.”
—Stanley Kubrick (b. 1928)
“In the mountains, the shortest way is from peak to peak: but for that you must have long legs. Aphorisms should be peaks: and those to whom they are addressed, great and lofty.”
—Friedrich Nietzsche (1844–1900)