Pioneer of Mutual Fund Advertising
In the 1950s, the Dreyfus lion became the symbol of The Dreyfus Fund Incorporated, The Dreyfus Corporation and the Dreyfus family of funds.
In 1957, Dreyfus became the first mutual fund company to launch a retail advertising campaign. Breaking from traditional "tombstone" mutual fund advertising, the lion made his debut on television emerging from a subway station and walking down Wall Street.
Read more about this topic: Dreyfus Corporation
Famous quotes containing the words pioneer of, pioneer, mutual, fund and/or advertising:
“New pioneer of days and ways, be gone.
Hunt out your own or make your own alone.
Go down the street.”
—Gwendolyn Brooks (b. 1917)
“Mead had studied for the ministry, but had lost his faith and took great delight in blasphemy. Capt. Charles H. Frady, pioneer missionary, held a meeting here and brought Mead back into the fold. He then became so devout that, one Sunday, when he happened upon a swimming party, he shot at the people in the river, and threatened to kill anyone he again caught desecrating the Sabbath.”
—For the State of Nebraska, U.S. public relief program (1935-1943)
“If one considers how much reason every person has for anxiety and timid self-concealment, and how three-quarters of his energy and goodwill can be paralyzed and made unfruitful by it, one has to be very grateful to fashion, insofar as it sets that three-quarters free and communicates self-confidence and mutual cheerful agreeableness to those who know they are subject to its law.”
—Friedrich Nietzsche (1844–1900)
“School success is not predicted by a child’s fund of facts or a precocious ability to read as much as by emotional and social measures; being self-assured and interested: knowing what kind of behavior is expected and how to rein in the impulse to misbehave; being able to wait, to follow directions, and to turn to teachers for help; and expressing needs while getting along with other children.”
—Daniel Goleman (20th century)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)