Pioneer of Mutual Fund Advertising
In the 1950s, the Dreyfus lion became the symbol of The Dreyfus Fund Incorporated, The Dreyfus Corporation and the Dreyfus family of funds.
In 1957, Dreyfus became the first mutual fund company to launch a retail advertising campaign. Breaking from traditional "tombstone" mutual fund advertising, the lion made his debut on television emerging from a subway station and walking down Wall Street.
Read more about this topic: Dreyfus Corporation
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“New pioneer of days and ways, be gone.
Hunt out your own or make your own alone.
Go down the street.”
—Gwendolyn Brooks (b. 1917)
“Where the citizen uses a mere sliver or board, the pioneer uses the whole trunk of a tree.”
—Henry David Thoreau (1817–1862)
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and silence
a catastrophe.
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“School success is not predicted by a child’s fund of facts or a precocious ability to read as much as by emotional and social measures; being self-assured and interested: knowing what kind of behavior is expected and how to rein in the impulse to misbehave; being able to wait, to follow directions, and to turn to teachers for help; and expressing needs while getting along with other children.”
—Daniel Goleman (20th century)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)