Pioneer of Mutual Fund Advertising
In the 1950s, the Dreyfus lion became the symbol of The Dreyfus Fund Incorporated, The Dreyfus Corporation and the Dreyfus family of funds.
In 1957, Dreyfus became the first mutual fund company to launch a retail advertising campaign. Breaking from traditional "tombstone" mutual fund advertising, the lion made his debut on television emerging from a subway station and walking down Wall Street.
Read more about this topic: Dreyfus Corporation
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Hunt out your own or make your own alone.
Go down the street.”
—Gwendolyn Brooks (b. 1917)
“I am not belittling the brave pioneer men but the sunbonnet as well as the sombrero has helped to settle this glorious land of ours.”
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“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
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