Pioneer of Mutual Fund Advertising
In the 1950s, the Dreyfus lion became the symbol of The Dreyfus Fund Incorporated, The Dreyfus Corporation and the Dreyfus family of funds.
In 1957, Dreyfus became the first mutual fund company to launch a retail advertising campaign. Breaking from traditional "tombstone" mutual fund advertising, the lion made his debut on television emerging from a subway station and walking down Wall Street.
Read more about this topic: Dreyfus Corporation
Famous quotes containing the words pioneer of, pioneer, mutual, fund and/or advertising:
“New pioneer of days and ways, be gone.
Hunt out your own or make your own alone.
Go down the street.”
—Gwendolyn Brooks (b. 1917)
“Mead had studied for the ministry, but had lost his faith and took great delight in blasphemy. Capt. Charles H. Frady, pioneer missionary, held a meeting here and brought Mead back into the fold. He then became so devout that, one Sunday, when he happened upon a swimming party, he shot at the people in the river, and threatened to kill anyone he again caught desecrating the Sabbath.”
—For the State of Nebraska, U.S. public relief program (1935-1943)
“Marry first, and love will come after is a shocking assertion; since a thousand things may happen to make the state but barely tolerable, when it is entered into with mutual affection.”
—Samuel Richardson (1689–1761)
“I am advised that there is an unexpended balance of about $45,000 of the fund appropriated for the relief of the sufferers by flood upon the Mississippi River and its tributaries, and I recommend that authority be given to use this fund to meet the most urgent necessities of the poorer people in Oklahoma.”
—Benjamin Harrison (1833–1901)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)