Marketing
As part of their experiential marketing campaign Drench created "The Drench Top Up Zone" for 3 months at Bluewater shopping mall in late 2009. The idea behind the campaign was to create a place for shoppers to rest and top up their hydration with samples of Drench, creating brand awareness for the drink. Results showed that 71% of consumers spent up to 20 minutes in "The Zone" and brand awareness increased by 45%.
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