Recognition
In November 2003 the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
Advertising legend David Ogilvy said he "knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny."
Campaign Magazine named him one of the 50 most important individuals in UK advertising during the previous 25 years UK magazine Direct Response said his impact on UK direct marketing was "unlikely to be matched by any other individual" In 1994 he was named one of the first six Fellows of the Institute of Direct Marketing; In 1997 he was voted Educator of the Year. In May 2001 the British Direct Marketing Association placed him on their Roll of Honour. In December 2003, most of the readers of Precision Marketing magazine voted him leading direct marketing personality in the last 15 years.
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