Career
Drayton Bird has worked with many of the world’s leading brands, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa. He has also worked with major advertising agency groups, including Y & R, JWT, FCB and Leo Burnett.
Business schools, universities and management consultants he has worked with include Columbia University Business School, New York, INSEAD, The London Business School, ESIC (Madrid), IPADE (Mexico City), IPADE (Lima), Cap Gemini, McKinsey and A. T. Kearney.
In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK’s largest DM agency and which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O & M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.
He now runs Drayton Bird Associates, and works on direct marketing and other marketing matters. He has interests in five other firms in the UK and Asia.
David Ogilvy, who he worked with while at O&M Direct said of him, "Drayton Bird knows more about direct marketing than anyone else in the world."
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