Books
His book, "Commonsense Direct and Interactive Marketing" (1982) ISBN 0-7494-4760-5 is in its fifth edition. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.
He has also written "How to Write Sales Letters That Sell!" ISBN 0-7494-1431-6 also published by Kogan Page in 1994, reprinted 4 times.
"Marketing Insights and Outrages" ISBN 0-7494-3215-2 is a collection of columns from "Marketing Magazine" a UK publication.
He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia
He also published a novel, which has sunk without trace.
Read more about this topic: Drayton Bird
Famous quotes containing the word books:
“I alternate between reading cook books and reading diet books.”
—Mason Cooley (b. 1927)
“So here they are, the dog-faced soldiers, the regulars, the fifty-cents-a-day professionals riding the outposts of the nation, from Fort Reno to Fort Apache, from Sheridan to Stark. They were all the same. Men in dirty-shirt blue and only a cold page in the history books to mark their passing. But wherever they rode and whatever they fought for, that place became the United States.”
—Frank S. Nugent (1908–1965)
“If some books are deemed most baneful and their sale forbid, how, then, with deadlier facts, not dreams of doting men? Those whom books will hurt will not be proof against events. Events, not books, should be forbid.”
—Herman Melville (1819–1891)