Books
His book, "Commonsense Direct and Interactive Marketing" (1982) ISBN 0-7494-4760-5 is in its fifth edition. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.
He has also written "How to Write Sales Letters That Sell!" ISBN 0-7494-1431-6 also published by Kogan Page in 1994, reprinted 4 times.
"Marketing Insights and Outrages" ISBN 0-7494-3215-2 is a collection of columns from "Marketing Magazine" a UK publication.
He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia
He also published a novel, which has sunk without trace.
Read more about this topic: Drayton Bird
Famous quotes containing the word books:
“Even bad books are books and therefore sacred.”
—Günther Grass (b.1927)
“When I am dead, I hope it may be said:
‘His sins were scarlet, but his books were read.’”
—Hilaire Belloc (1870–1953)