Books
His book, "Commonsense Direct and Interactive Marketing" (1982) ISBN 0-7494-4760-5 is in its fifth edition. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.
He has also written "How to Write Sales Letters That Sell!" ISBN 0-7494-1431-6 also published by Kogan Page in 1994, reprinted 4 times.
"Marketing Insights and Outrages" ISBN 0-7494-3215-2 is a collection of columns from "Marketing Magazine" a UK publication.
He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia
He also published a novel, which has sunk without trace.
Read more about this topic: Drayton Bird
Famous quotes containing the word books:
“An author who speaks about his own books is almost as bad as a mother who talks about her own children.”
—Benjamin Disraeli (1804–1881)
“For books are not absolutely dead things, but do contain a potency of life in them to be as active as that soul was whose progeny they are; nay, they do preserve as in a vial the purest efficacy and extraction of that living intellect that bred them. I know they are as lively, and as vigorously productive, as those fabulous dragon’s teeth; and being sown up and down, may chance to spring up armed men.”
—John Milton (1608–1674)
“My main wish is to get my books into other people’s rooms, and to keep other people’s books out of mine.”
—Samuel Butler (1835–1902)