Books
His book, "Commonsense Direct and Interactive Marketing" (1982) ISBN 0-7494-4760-5 is in its fifth edition. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.
He has also written "How to Write Sales Letters That Sell!" ISBN 0-7494-1431-6 also published by Kogan Page in 1994, reprinted 4 times.
"Marketing Insights and Outrages" ISBN 0-7494-3215-2 is a collection of columns from "Marketing Magazine" a UK publication.
He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia
He also published a novel, which has sunk without trace.
Read more about this topic: Drayton Bird
Famous quotes containing the word books:
“Learning is, in too many cases, but a foil to common sense; a substitute for true knowledge. Books are less often made use of as “spectacles” to look at nature with, than as blinds to keep out its strong light and shifting scenery from weak eyes and indolent dispositions.... The learned are mere literary drudges.”
—William Hazlitt (1778–1830)
“The society would permit no books of fiction in its collection because the town fathers believed that fiction ‘worketh abomination and maketh a lie.’”
—For the State of Rhode Island, U.S. public relief program (1935-1943)
“PLAYING SHOULD BE FUN! In our great eagerness to teach our children we studiously look for “educational” toys, games with built-in lessons, books with a “message.” Often these “tools” are less interesting and stimulating than the child’s natural curiosity and playfulness. Play is by its very nature educational. And it should be pleasurable. When the fun goes out of play, most often so does the learning.”
—Joanne E. Oppenheim (20th century)