Books
His book, "Commonsense Direct and Interactive Marketing" (1982) ISBN 0-7494-4760-5 is in its fifth edition. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.
He has also written "How to Write Sales Letters That Sell!" ISBN 0-7494-1431-6 also published by Kogan Page in 1994, reprinted 4 times.
"Marketing Insights and Outrages" ISBN 0-7494-3215-2 is a collection of columns from "Marketing Magazine" a UK publication.
He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia
He also published a novel, which has sunk without trace.
Read more about this topic: Drayton Bird
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