Books
His book, "Commonsense Direct and Interactive Marketing" (1982) ISBN 0-7494-4760-5 is in its fifth edition. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.
He has also written "How to Write Sales Letters That Sell!" ISBN 0-7494-1431-6 also published by Kogan Page in 1994, reprinted 4 times.
"Marketing Insights and Outrages" ISBN 0-7494-3215-2 is a collection of columns from "Marketing Magazine" a UK publication.
He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia
He also published a novel, which has sunk without trace.
Read more about this topic: Drayton Bird
Famous quotes containing the word books:
““The life of reason”Ma phrase once used by people who thought that reading books would deliver them from their passions.”
—Mason Cooley (b. 1927)
“Americans will listen, but they do not care to read. War and Peace must wait for the leisure of retirement, which never really comes: meanwhile it helps to furnish the living room. Blockbusting fiction is bought as furniture. Unread, it maintains its value. Read, it looks like money wasted. Cunningly, Americans know that books contain a person, and they want the person, not the book.”
—Anthony Burgess (b. 1917)
“It is easy to lose confidence in our natural ability to raise children. The true techniques for raising children are simple: Be with them, play with them, talk to them. You are not squandering their time no matter what the latest child development books say about “purposeful play” and “cognitive learning skills.””
—Neil Kurshan (20th century)