Expansion
Throughout its history, Drake's Cakes have attempted to expand to other areas, either through third-party distribution deals, or shipping frozen cakes to distant areas, such as Florida.
This remote presence reflected the preferences of many Drake's consumers from the north who had relocated to that retirement haven. Reinforcing this brand loyalty was the distinction that Drake's were at one time one of the very few (if not the only) kosher snack cakes on the market, eschewing lard (forbidden under kosher laws outright) and tallow (prohibited in conjunction with dairy products commonly used in baking).
By 1989, Drake's could be found as far away as Southern California, through a deal with a local distributor for the Von's supermarket chain. But the distributor soon failed, and the arrangement ceased. Not long afterwords, distribution in the established Maryland and Washington, D.C., areas folded. In the Fall of 2005 IBC operations in Orlando, Florida discontinued carrying the products.
Read more about this topic: Drake's
Famous quotes containing the word expansion:
“We are caught up Mr. Perry on a great wave whether we will or no, a great wave of expansion and progress. All these mechanical inventions—telephones, electricity, steel bridges, horseless vehicles—they are all leading somewhere. It’s up to us to be on the inside in the forefront of progress.”
—John Dos Passos (1896–1970)
“The fundamental steps of expansion that will open a person, over time, to the full flowering of his or her individuality are the same for both genders. But men and women are rarely in the same place struggling with the same questions at the same age.”
—Gail Sheehy (20th century)
“Artistic genius is an expansion of monkey imitativeness.”
—W. Winwood Reade (1838–1875)