Downfall of The Brewery
In August 1965, a patient presented to a hospital in Quebec City with symptoms suggestive of alcoholic cardiomyopathy. Over the next 8 months 50 more cases with similar findings appeared in the same area with 20 of these being fatal. It was noted that all patients were heavy drinkers who mostly drank beer and preferred the Dow brand, consuming an average of 24 pints of alcohol per day. Epidemological studies found that Dow had been adding cobalt sulfate to the beer for foam stability since July 1965 and that the concentration added in the Quebec city brewery was 10 times that of the same beer brewed in Montreal where there were no reported cases .
Although Dow denied any responsibility, the Dow Brewery in Quebec City temporarily shut down and the remaining beer was dumped into the Saint Lawrence River. At the time of the incident, Dow Ale was the number one selling beer in Quebec, however, as a result of the "tainted beer scandal" sales of the brand soon dropped dramatically never to recover.
Read more about this topic: Dow Breweries
Famous quotes containing the words downfall of and/or downfall:
“Children demand that their heroes should be fleckless, and easily believe them so: perhaps a first discovery to the contrary is less revolutionary shock to a passionate child than the threatened downfall of habitual beliefs which makes the world seem to totter for us in maturer life.”
—George Eliot [Mary Ann (or Marian)
“Children demand that their heroes should be fleckless, and easily believe them so: perhaps a first discovery to the contrary is less revolutionary shock to a passionate child than the threatened downfall of habitual beliefs which makes the world seem to totter for us in maturer life.”
—George Eliot [Mary Ann (or Marian)