History
Double Rainbow was founded in 1976 by Michael Sachar and Steve Fink, two friends from Brooklyn who moved to San Francisco and opened an ice cream parlor on Castro Street. They sold Haagen-Dazs ice cream until Haagen-Dazs demanded they stop; they then developed their own brand of ice cream, which became locally popular and then saw increasing success after they won a 1982 ice cream contest in Philadelphia. The chain expanded to Southern California in 1985. In the late 1980s the company pursued legal action against Haagen-Dazs in an unsuccessful effort to end Haagen-Dazs's distributor exclusivity requirements.
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