Double Decker (chocolate Bar)

Double Decker (chocolate Bar)

Double Decker is a brand of chocolate bar currently manufactured by Cadbury. First introduced in 1976, its name derives from the double-decker bus, and these vehicles have invariably appeared in advertisements for the product.

The chocolate bar is lightly flavoured with coffee and structured in two layers; an upper whipped nougat layer, with a lower layer of cereal ‘crispies’, these are then coated in milk chocolate. Originally the bar contained raisins within the base layer, however consumer research in the mid-1980s led to these being removed and the current formulation being introduced. Television commercials in the 1970s featured Willie Rushton before a mascot named Dougie the Double Decker Dog was introduced.

The bar has a mass of approximately 60 g (increased from 42 g in the 1970s and 51 g in the 1980s), and typically contains 11.3 g of fat, 41 g of carbohydrates, 2.6 g of protein and 1155 kJ (275 kcal) of energy. The Double Decker no longer contains hydrogenated oil.

There also existed a 'Double Decker – Nuts' launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however it has since been discontinued. At the time it was distinctly aimed at males, and featured in Coronation Street credits during 2004.