Revivals
After World War II, August Duesenberg tried to revive the Duesenberg name but was unsuccessful; several later attempts were also unsuccessful. The closest came in the mid-1960s with Fritz (August's son) at the helm and Virgil Exner as the stylist using the chassis of a 1966 Imperial and a Chrysler engine. One of Exner's Duesenberg designs was later produced as the Stutz Bearcat.
A 1970s Duesenberg was also created, based on a contemporary Cadillac Fleetwood and with modern styling. Its production was a limited run.
A reproduction automobile called Duesenberg II was produced between 1978 and 2000 by the Elite Heritage Motors Corp. in Elroy, Wisconsin. Five body models of the original Duesenberg J were offered. Each one was copied from an original and visually almost identical, with Ford Lincoln drive train, Ford V8 engine and modern comfort features. These replicas sold for up to US$225,000. Less than 100 total were made.
In 2011 a new company with worldwide trademark rights was established as Duesenberg Motors Inc., with the intention of again restarting the manufacturing of the Duesenberg II replicas in 2012 in Baldwin, Wisconsin.
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