Doom Bar - Doom Bar Bitter

Doom Bar Bitter

Doom Bar (4.0% abv) is a bitter brewed by Sharp's Brewery at Rock, a village on the estuary opposite Padstow. It is the brewery's flagship beer, accounting for 90 per cent of sales and with an output of 24,000,000 imperial pints (14,000 kl) in 2010. In 2011, sales increased by 22 per cent, making it the UK's fastest growing ale for three years in a row.

Doom Bar bitter became the first official beer sponsor of the Oxford and Cambridge Boat Race between 2008 and 2012. Securing the "Doom Bar brand" was cited as the reason that Molson Coors spent £20 million on their takeover of Sharp's Brewery in 2011; Doom Bar is now the largest cask ale brand in Molson Coors' portfolio.