Don't Mess With Texas
The phrase Don’t Mess with Texas is a trademark of the Texas Department of Transportation, which began as part of a statewide advertising campaign started in 1986. The intention behind the Don't Mess with Texas campaign was to reduce littering on Texas roadways and has garnered statewide attention.
The phrase "Don't Mess with Texas" was prominently shown on road signs on major highways, television, radio and in print advertisements. The campaign is credited with reducing litter on Texas highways roughly 72% between 1986 and 1990. The campaign's target market was 18-35 year old males, which was statistically shown to be the most likely to litter. While the slogan was originally not intended to become a statewide cultural icon, it did.
Beyond its immediate role in reducing litter, the slogan became a Texas cultural phenomenon and the slogan has been popularly appropriated by Texans. Though the origin of the slogan is not well known outside of Texas, it appears on countless items of tourist souvenirs, the phrase is actually a federally registered trademark; the department has tried at times to enforce its trademark rights with cease and desist letters, but has had very limited success. The phrase "Don't Mess with Texas" is a frequently cited example of pride in Texas culture.
"Don’t Mess with Texas" has been awarded a plaque on the Madison Avenue Walk of Fame and a place in the Advertising Hall of Fame, a distinction given to only two slogans annually.
"Don’t Mess with Texas" is also the official motto of the Virginia-class submarine USS Texas.
Read more about Don't Mess With Texas: History, Unauthorized Use of The Trademark, References in Popular Culture
Famous quotes containing the words mess and/or texas:
“It was so hard to pry this door open, and if I mess up I know the people behind me are going to have it that much harder. Because then there’s living proof. They can sit around and say, “See? It doesn’t work.” I don’t want to be their living proof.”
—Gayle Gardner, U.S. sports reporter. As quoted in Sports Illustrated, p. 87 (June 17, 1991)
“Worn down by the hoofs of millions of half-wild Texas cattle driven along it to the railheads in Kansas, the trail was a bare, brown, dusty strip hundreds of miles long, lined with the bleaching bones of longhorns and cow ponies. Here and there a broken-down chuck wagon or a small mound marking the grave of some cowhand buried by his partners “on the lone prairie” gave evidence to the hardships of the journey.”
—For the State of Kansas, U.S. public relief program (1935-1943)