Don The Beachcomber - Post-war Tiki Fad

Post-war Tiki Fad

Tiki restaurants enjoyed a tremendous burst of fad popularity in the 1940s and 50s and there were several Don the Beachcomber restaurants across the country. Victor J. Bergeron had opened a competing version called Trader Vic's in the late 1930s in the San Francisco Bay Area and the two men were amicable rivals for many years. Each claimed to have created the Mai Tai, a rum and fruit-juice cocktail still popular today -- "maitai" is the Tahitian word for "good." The Trader claimed to have invented it in 1944, the Beachcomber in 1933. However, at the peak of their success, there were more Trader Vic's around the world than Don the Beachcombers. Don also opened a "Polynesian Village" at his Encino, California ranch, where he entertained many Hollywood celebrities.

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