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As part of a government public awareness campaign he was the first American to sign up for Medicare Part D prescription drug plan benefits, enrolling just after midnight on November 15, 2005.
In 2007, in Miami at Super Bowl XLI, Shula took part in the Vince Lombardi Trophy presentation. On March 25, 2007, Shula presented the Winners Cup to Tiger Woods, winner of the 2007 WGC-CA Golf Tournament held at the Doral Resort in Miami. On February 3, 2008, he participated in the opening of Super Bowl XLII.
In 2011, he received the Ellis Island Medal of Honor in recognition of his humanitarian efforts.
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