Don Rose - Early Years

Early Years

Rose was born Donald Duane Rosenberg in North Platte, Nebraska, and got his first experience in broadcasting at age 15 while reporting on his trip to the Boy Scout National Jamboree in Valley Forge, Pennsylvania, for KODY in his hometown. He began his career in 1955 at KWBE in Beatrice, Nebraska, while majoring in accounting at the University of Nebraska in Lincoln. He moved to KLMN/Lincoln shortly thereafter, and then was hired by KOIL/Omaha, a job that appeared to be so promising that he dropped out of college in his senior year. He was fired by the station four weeks later.

His next job, at KTSA/San Antonio, also lasted only four weeks. Returning to Nebraska, he held an announcing position at KRNY/Kearney for about 15 months before being terminated again. His next employer, the Union Pacific Railroad, offered only manual labor — pounding spikes into the railbed — but he continued to pursue work in radio, and acquired a job at KTUL/Tulsa.

His next broadcasting position was in KWMT/Fort Dodge, Iowa, where he first complemented his jokes with cowbells and other barnyard sounds. His stay in Fort Dodge wasn't lengthy, but it was there that he met his future wife, Kae, to whom he remained married for the next 45 years of his life.

From Iowa it was on to WEBC/Duluth, Minn., followed by his first taste of big-market success, as morning host at WQXI/Atlanta ("Quixie In Dixie"), his fame made ever-lasting by his inclusion as the 1967 entry in the popular series of "Cruisin’" LP records. Originally hired for the nine-to-noon slot, he was shifted to morning drive shortly after his arrival, and soon became the number one deejay in town.