Don Rose - Broadcasting Career

Broadcasting Career

With Dr. Don as morning anchor, KFRC was voted "Station of the Year" four times by Billboard Magazine. He was considered by many to be the king of radio in the Bay Area during the final decade of AM's musical dominance. He was named by Billboard Magazine as Disc Jockey of the Year on both the East Coast (while with WFIL Philadelphia) and on the West Coast (while with KFRC San Francisco). One of Rose's characteristic "sound bite" mannerisms when he was at KFRC was to state the words "that's right" in a continuous fashion that was intended to sound "crazy" or funny, which also served to represent the overall morning zoo radio format, style and "feel" of his show.

"I'm married to radio," he told The Chronicle (San Francisco) in 1975, "and I'm thinking about suing it for nonsupport. I would describe my show as therapy, for myself."

During the 1980s, Jane Dornacker worked with him doing traffic. One of his running gags was feeding the dog Roscoe. This would involve Rose telling about what he and his wife Kae ate for dinner the night before, and then Roscoe would eat the "leftovers."

In addition to his radio broadcasting work, he hosted cartoon shows on Field Communications television stations in Chicago (WFLD 32), Detroit (WKBD 50), Philadelphia (WKBS 48) and San Francisco (KBHK 44) for over a decade. Dr. Don Rose raised a total of over $10 million by hosting March of Dimes Superwalks for 20 years. As well, he emceed many golf tourneys, including his own, with proceeds going toward Special Olympics and special education.

Despite his cheerful persona, Rose suffered over three decades of debilitating pain from assorted medical problems. In 1972, he underwent a botched heart surgery, which caused chronic knee infections that required 11 more operations and led to his losing his kneecap. He broadcast his daily radio show flat on his back from his home hospital bed for months. In 1984, after a fall made the knee problems worse, one leg was amputated.

Rose had to alter his on-air act in 1986 when KFRC changed its format to Big Band Music and its imaging to Magic 61. He left KFRC permanently by the end of the year.

His departure from KFRC was followed by a short stint at KKIS/Concord-Walnut Creek beginning in 1987, where his son, Jay, was chief engineer. After a failed attempt at buying the station, Dr. Don moved to mornings at San Francisco's K101 (KIOI); four months later, he suffered a heart attack while on the air. He never returned to broadcasting on a fulltime basis.

Rose died in his sleep on March 30, 2005, due to complications from pneumonia at the age of 70. He was married for 45 years to his wife Kae, with whom he had five children.

In 2006, Dr. Don Rose was elected to the Bay Area Radio Hall of Fame as a member of the first class to be inducted.

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