Sponsorship
Domino's Pizza was the sponsor of episodes of The Simpsons on Sky1 between 1998 and 2008. In 2007, Ofcom introduced a ban on fast food advertising around programmes aimed at under-sixteens, so the advertising was dropped for a brief period but later resumed. The advertising subsequently became more brand focused, rather than promoting specific products. In October 2008, the company announced that its sponsorship of the show would come to an end. The firm has also sponsored episodes of The Simpsons on Channel 4 (which were previously sponsored by Pizza Hut). In 2006, Domino's launched products based on the show such as the "Homer's Hot Stuff" pizza, along with TV advertising featuring the characters. Domino's has also sponsored the second, third and fourth series of Britain's Got Talent. Orders received on the night of the 2008 final were around a third above those of a typical Saturday night. In 2011, Domino’s sponsored Red or Black – a new game show presented by Ant and Dec
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