Digital Strategy
In 1999, Domino’s launched online and interactive ordering. In 2007 Domino's became the first pizza company in the UK to launch a service that allows customers to order pizzas by text message. In 2010, it launched a widget for social network sites, allowing any user with a blog, Facebook or MySpace account to promote Domino’s Pizza and receive a cash reward every time an order is placed through the widget. Domino’s iPhone ordering app was introduced in 2010 and took £1 million in its first three months. In 2011, the company launched Android and iPad apps. A Windows Phone 7 app followed in 2012.
Domino's Pizza UK was the first retailer to switch on Pennies, the electronic charity box, allowing customers to round-up their orders and donate the change to charity when they order online. They launched with Pennies in November 2010, and by February 2012 their customers had donated one million times, raising more than £230,000.
Read more about this topic: Domino's Pizza UK & IRL
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