Domino's Pizza - Advertising and Sponsorship

Advertising and Sponsorship

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the television commercials that they created. The catchphrase associated with the commercials was "Avoid the Noid."

Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but dropped the idea and never promoted it. The code was never deactivated though and resulted in the free giveaway of the pizzas across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the promotion code and then shared it with others on the Internet. Domino's deactivated the code on the morning of Tuesday, March 31, 2009 and promised to reimburse store owners for the pizzas.

Domino's sponsored CART's Doug Shierson Racing, which was driven by Arie Luyendyk, and the team won the 1990 Indianapolis 500. In 2003, Domino's teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR." Domino's also sponsored Michael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCAR Sprint Cup Series.

Domino's Pizza was seen in the final scene of the 1985 film The Goonies. The character of Lawrence "Chunk" Cohen exclaims it is his favorite after his mother brings him one on the beach after escaping the pirate cave. Domino's Pizza sponsored The Super Mario Bros. Super Show! in 1989, and was briefly seen in the 1990 film Teenage Mutant Ninja Turtles. Furthermore, from 1998 to 2008 the company provided funding for the American cartoon sitcom "The Simpsons".