Dolly (magazine) - Controversy

Controversy

In 2005, Dolly came into media attention for taking advantage of young people wanting to get into the magazine industry. Dolly was accused of soliciting, publishing and ridiculing unpaid articles from hopeful young women looking for a job in magazine journalism.

In Dolly's May 2007 issue featuring Christina Aguilera on the cover, controversy reigned supreme when a picture of a runway model's genitalia was published on page 24 in a section called Dollywood Gossip. The accompanying caption which included an arrow pointing to the model's genital region said "Look Closer, Eww! Not that close" and "Umm, we think you forgot something". Editor McCahon claimed that "It's a long story involving mag terms like "dyelines" and "corrupted PDFs", but we did cover the area originally, and the little spot we used somehow fell off the page just before printing and we didn't notice". Approximately 50,000 issues were pulled off the shelves from major supermarket chains. Copies were later returned to the newsstands with a sticker covering the model's genitals. As a direct result of this error, newsagents across Australia reported a spike in sales. Although photographs of models and celebrities are often printed in various degrees of exposure, this particular photograph was the most controversial.

In an unrelated occasion, McCahon had been quoted saying "Vagina is not a rude or derogatory word and suggesting it should be censored only sends a message that our sexuality is something to be ashamed of".

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