Sam Calagione and the brewery were the focus of Brew Masters, a Discovery Channel series that gave viewers an inside look at the brewery's operations, starting with the recipe development process and through the bottling and packaging process. The series premiered on Sunday, November 21, 2010 with an episode focusing on the creation of the Bitches Brew beer to commemorate the Miles Davis album of the same name. The final episode aired on December, 16th 2011 and chronicled the brewing of Chateau Jiahu, one of their Ancient Ales.
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